Tools to Maximize the Effectiveness of Videos in Online Marketing

Videos are the hottest thing in online marketing and by using some free tools anyone can create professional videos.

Video Marketing Tools

Tubemogul
Distributes videos to many video sites and provides analytics

Maximizing YouTube
Blog devoted to maximizing YouTube

YouTube Marketing
Webinar on using video for inbound marketing

YouTube Marketing
SEO for YouTube

Screen Capture Software
Free trial of Camtasia Studio

Jing
Free screen capture software. Lesser version of Camtasia Studio (made by the same company, Techsmith)

Wink
Free screen capture software primarily aimed at creating tutorials on how to use software. Features the ability to easily add explanation boxes, buttons, titles, etc.

AVS Video Capture
Free software records screen activities and sounds to AVI files. Records any part of your screen activities and mouse movements and by with a microphone you can narrate along with it

Virtual Dub
Free video capture/processing utility for 32-bit and 64-bit Windows platforms. Not as robust as Adobe Premiere but it is streamlined for fast linear operations over video

Windows Movie Maker
Free Windows movie editing and creation software. Should be pre-installed on all Windows XP, Vista and 7 computers

Open Office
Free alternative to Microsoft PowerPoint to do screen capture slide show videos

Google Docs
Free alternative to Microsoft PowerPoint to do screen capture slide show videos

Hand Brake
Free software that rips DVD’s and converts them to MPEG-4 format for Mac OS, Linux and Windows

CD Burner XP
Free software to burn CD’s and DVD’s (including Blu-Ray HD)

Animoto
Creates custom (different every time you run it) videos from your pictures, videos and music. Free version lets you create videos up to 30 seconds long