Online Advertising Resources

Like any marketing, for online advertising to be effective you have to know who your customers are, where to find them and how to deliver your message (PPC, banner ads, text ads, rich media ads, etc.). The tools and resources below can help you develop an online advertising strategy.

List of Online Advertising Tools & Resources

Google Ad Planner
Tools to help with online ad placement by defining audiences by demographics and interests and finding websites relevant to your target audience

Google AdWords Blog
Google blog post about their Ad Planner

Pitch Rate
Free PR. Get on radio, TV and in the press. Connect with journalists. Find guests for interviews

Vericlix
Free click fraud prevention software

Places to Advertise
List of over 100 ideas to advertise your website or product. Some are free, some are paid