Backlinks are a critical part of SEO and top search engine rankings. Acquiring backlinks takes time, often lots of time. Link building tools make getting backlinks much easier. And if used properly the links to your site obtained from link building tools can appear almost like naturally obtained backlinks.
When building backlinks the rule to remember is “more is good but quality is better”. High quality links always win out over a high quantity of low quality links. In general, backlink guidelines below hold true.
Posts With Link Building Tools and Sites
- Semi Automated Article Distribution System
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- List of 50 Tutorial Posting Sites
- Social Bookmarking Tips
- Tools to Help Build Backlinks
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- Tools & Resources to Manage RSS Feeds
- Create Custom RSS Feeds By Combining Multiple Feeds
- The Best Social Bookmarking Tools
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- List of Free Web 2.0 Blogs
- List of Podcast Directories
- Sites Where You Can Post Your Videos
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- Software That Automates Article Submission
- List of Sites Where You Can Post Documents
- List of Article Directories For Article Marketing
- Lists of Free Blog Directories to Submit Your Blog To
- List of Ping Sites
- Resources For Adding Your Website or Blog to Web Directories
- List of Free Blogs
Backlink Guidelines
- Anchor text is better than non anchor text
- Do follow is better than no follow
- PR 1 is better than PR 0 (you get the point)
- In content is better than sidebar or footer
- Relevant content is better than non relevant content
- One outbound link on a page is better than 2 outbound links
Google uses backlinks as a component of their algorithm because it is common sense that people and websites will link to the best and most useful content. So from Google’s perspective, the best backlinks are those that are received naturally. With that in mind the best backlinking strategy is one that appears as natural as possible. Natural backlinks will:
- Be received at a reasonable pace (spikes are fine)
- Will have a mix of anchor text and non anchor text and will have varying anchor text
- Be a mix of do-follow and no-follow
- Be from a mix high and low page rank sites
- Will located in content and not in content
- Be located on a mix of domain types (articles, bookmarks, directories, profiles, video sites, document sharing sites, social media)
Backlink Sources
Just as there are a lot of ways to acquire links naturally there are a lot of ways to build links to your website or blog. There are link building tools to help you build links from just about any source. It is best to be strategic about getting backlinks. There is no need to get a thousands links when the number one site only has 200 and they are not even that strong of backlinks. This is where competitive research and back link analysis come it. Analyzing the link profile of your competitors is a must to determine the scale of your backlink strategy and to identify link prospects.
The links below contain resources on tools to analyze, find and build back links from article and content (documents, videos, audio) distribution, web 2.0, social media, social bookmarking, press releases, forums, free blogs, tutorial sites, blog comments, profiles, web directories, RSS feeds and more.
